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Open House Tips And Advice For The FSBO Home Seller
Anyone currently selling their home For Sale By Owner in the Scottsdale or greater Phoenix, AZ market knows how quick homes are selling - even some of the FSBO homes are going fast. The housing market has officially heated up, and according to Street Scout Home Values, Mesa and Gilbert combined for over 600 new home sales in the first quarter of 2016. Scottsdale real estate saw over 1,700 traditional home sales in the first quarter alone! The activity is up and Buyers are out. So what if you are not willing to pay the traditional 6% commission or simply do not have enough equity to be able to hire a Realtor and decide to sell as a FSBO? One popular way to gain attention as a FSBO home seller is to hold open houses, so we thought to lend some advice and go over a few tips and tricks that we use at our open houses here at Dwellings.
Did you know?
According to the National Association of Realtors, over 80% of FSBO home sellers end up listing with a Real Estate Agent
Even with the increasing number of FSBO websites rising, and as technology changes the landscape of real estate, the number of FSBO home sellers continues to decrease. In fact, the number of home owners who decided to sell for sale by owner has continually decreased since 2004. The NAR has astonishingly reported that over 80% of FSBO sales ended up listing with an agent, and if you are willing to consider speaking with an agent in the greater Phoenix area we would love to speak with you. You can also visit our Sell Page to find out what your home is currently estimated to be worth - but keep in mind this is just an estimate. We would love to discuss the specifics of your home and give you a much more accurate value, so please let us know if you would like to discuss before or after listing your home FSBO.
Realtors pay for themselves… and more!
Last year the National Association of Relators reported the average FSBO home sold for $210,000 compared to $249,000 for agent-assisted home sales – A gain of $40,000 compared to the $15,000 in commissions.
(based on 6% of $250,000)
If you are not interested in working with a well established Realtor here in Phoenix, I still wish you the best of luck! I put together a few tips and tricks that you can do to help your home sell, specifically by holding open houses to gain interest. Everyone knows the basics… make sure the home is clean, have refreshments or snacks for your visitors, and turn on some light music for background noise to make everyone feel at home. Make sure the home is smelling great… and one small trick is to bake some cookies just before the open house starts. You’ll have snacks ready for your visitors and the home will smell amazing! To go above and beyond the basics and to really make your home stand out, here are a few pointers for you:
Reach out to local vendors and ask them to donate furniture or services for the open house. Whether it’s a furniture rental company or a local flower shop, little details sprucing up the house can make a huge difference.
It gives your home a fresh feel while getting some high-quality furniture into your home.
Ask vendors if they want to leave business cards, it’ll bring attention to their company, and your visitors will have a better experience overall.
Have a bartender friend? Or at least one who thinks they’re a bartender? Spice up your house showing with strawberry mimosa cocktails and give them a chance to practice their skills.
This refreshing summer drink works for a morning, midday or afternoon open house.
Use an affordable brand of California strawberry champagne to make sure ingredient costs won’t burn a hole in your pocket.
Focus on the house’s strong points with a strategic showing time:
Great sunset views? Host the open house later in the day, so potential customers will have a chance to see the view.
In a kid-friendly community and a great house for raising kids? Have a family-friendly event and invite kids to come too, creating interest in the house.
Have great mountain views? Be sure to hold the open house during the right hours to show off the gorgeous views, as sometimes they can look even more magnificent depending on the time of day and how the sunlight reflects off the mountains.
Leverage technology to give visitors an easy way to revisit house information, and see more pictures and data than they might have had time for while visiting.
98% of home shoppers start their search online… sites such as Zillow and Trulia allow you to create a FSBO page and setup open house dates and times online. This allows potential buyers know about your open house and increases your number of visitors.
Ask to have your home added to our Off Market Properties page that gets thousands of visitors every month! We will add it for free and simply hope it helps you gain more exposure on your home – no catch.
Create a website, hashtag or QR code for the house.
BE SURE TO TAKE GOOD PICTURES. Hire a photographer if you must – but the number one problem potential home buyers have with FSBO homes is the lack of quality and quantity of photos online. This doesn’t allow a potential buyer to get a good look at the home and it shows it off in a poor manner.
Ask for emails as a point of contact to keep potential buyers in the loop for updates on the house, whether to notify them that the price has gone down or just to keep the house fresh in their minds.
Get an estimated value of your Phoenix home right now!
These simple tips will help the experience of the home showing last long after your visitors leave. Please remember, selling a home can be difficult, and you need the right marketing to the right people to get your home to sell for top dollar. We specialize in this! So let us know if you decide to interview a few agents about your Scottsdale or Phoenix home. We would love to opportunity to visit your home and tell you more about our wonderful team of agents in your specific area. For more background on us, please read our team profile, check out some of our recent sales, or browse reviews from past clients!
If we don’t hear from you, we wish you the best of luck on your venture into selling real estate here in the Phoenix Metro Area!
Contact Eric Tont anytime at 480-629-8136 or via email at erictont@dwellingsAZ.com
Eric Tont’s true passion is real estate, although he holds a degree in Industrial Engineering from The Ohio State University. Working in engineering for a few years, Eric decided to switch direction....